![Herschel backpacks are suddenly everywhere – great case study on how to do authentic! | Zandl Slant by Irma Zandl | Trends. Business. Media. Culture. Herschel backpacks are suddenly everywhere – great case study on how to do authentic! | Zandl Slant by Irma Zandl | Trends. Business. Media. Culture.](https://zandlslant.com/wp-content/uploads/2015/02/herschel-1200x630-cropped.jpg)
Herschel backpacks are suddenly everywhere – great case study on how to do authentic! | Zandl Slant by Irma Zandl | Trends. Business. Media. Culture.
![Amazon.com: Herschel Supply Co. Packable Daypack Reflective Black/Buckthorn Brown/Overcast Processing Processing : Everything Else Amazon.com: Herschel Supply Co. Packable Daypack Reflective Black/Buckthorn Brown/Overcast Processing Processing : Everything Else](https://m.media-amazon.com/images/I/51gkUwymrhL._AC_SL1000_.jpg)
Amazon.com: Herschel Supply Co. Packable Daypack Reflective Black/Buckthorn Brown/Overcast Processing Processing : Everything Else
![Herschel backpacks are suddenly everywhere – great case study on how to do authentic! | Zandl Slant by Irma Zandl | Trends. Business. Media. Culture. Herschel backpacks are suddenly everywhere – great case study on how to do authentic! | Zandl Slant by Irma Zandl | Trends. Business. Media. Culture.](https://zandlslant.com/wp-content/uploads/2015/02/1966920_1041593952523222_2309766721300441849_n.jpg)