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The Brand Equity of Nike, what makes it the best sports brand ever? | by Xiaolu Lin | Medium
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The battle for sporting goods supremacy: Nike vs Adidas | IG Bank Switzerland
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What is Nike's brand personality? - Quora
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Tracking for brand growth: The magic formula
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![How to Build a Brand: 3 Factors to Consider [+Examples] | Intercom](https://intercom.com/blog/wp-content/uploads/2018/04/nike_brand_values.png "How to Build a Brand: 3 Factors to Consider [+Examples] | Intercom")
How to Build a Brand: 3 Factors to Consider [+Examples] | Intercom
